Belle + Frank
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For our environment

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Our Mission

In Australia alone, consumers currently use 3.92 billion plastic bags each year. That's an average 170 plastic bags per person, per year. With only 3% of plastic bags in Australia being recycled, the ugly reality is that almost 200,000 bags are dumped in landfill every single hour. Our marine life and turtle friends are suffering at our hands the most,  with 8 million metric tonnes of plastic per year ending up  in the ocean.  


At Belle + Frank, we want to provide you with a beautiful solution to the current plastic bag epidemic. We believe sustainability can be incorporated into every day life with premium, reusable bags that are both functional and aesthetic. 


California natives Petra Frenkel and Gordon Byun are passionate about pickles. Gordon was raised on a steady diet of kimchi in a traditional Korean family. Helping his mom make the spice mixture and prepare the vegetables, he learned from the best. Petra blames her pickle obsession on her parents who migrated to SoCal from New York. Dissatisfied with the L.A. pickle ecosystem, her parents made kosher pickles at home. Petra became a bit of a pickle-snob, but thinks that everyone should eat delicious things, so it’s really more of an egalitarian snobbery.